HSE Publishing House

The book is dedicated to the validation of a new direction: market sociology, which is today regarded as the most actively developing field of socioeconomic research. The work contains a survey of modern theoretical approaches and delivers conceptual forms for the empiric analysis of the market using the tools of economic sociology. It also cites experimental data collected during the realization of a number of projects dedicated to the study of Russian markets of consumer goods.

Addressed to researchers and professors, postgraduates, candidates and senior students of social and economic disciplines.