HSE Publishing House

In the beginning of the new century Russian retail trading went through a true revolution, which fundamentally changed the structure of the entire branch. The book contains detailed classification of modern forms of trade based on Russian practice. The author traces the history of creation of new forms of trade. It demonstrates how the arrival of global operators changes the overall competitive situation and the business strategies of leading Russian companies. The newest tendencies in retail development are revealed in a case study of foodstuffs trade and in the segment of household appliances and electronics, with prognosis for midterm perspective.