Courses
Master
2026/2027
Marketing Analysis and Marketing Performance Management
Type:
Compulsory course (Marketing Management)
Delivered by:
Department of Marketing
When:
1 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2026/2027
Marketing Analysis and Marketing Performance Management
Type:
Mago-Lego
Delivered by:
Department of Marketing
Open to:
students of one campus
Instructors:
Marina M. Dvoryashina
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing Analysis and Research
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2026/2027
Marketing Analysis and Research
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Master
2026/2027
Marketing Analytics
Type:
Compulsory course (Digital Communications and Product Analytics)
Delivered by:
School of Communication
When:
2 year, 3 module
Online hours:
30
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
32
2026/2027
Marketing Analytics
Type:
Mago-Lego
Delivered by:
School of Communication
When:
3 module
Online hours:
30
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
32
Master
2026/2027
Marketing and Distribution in Cinema
Type:
Elective course (Film Production)
Delivered by:
Film Institute
When:
2 year, 2, 3 module
Open to:
students of all HSE University campuses
Instructors:
Dmitry Kotov
Language:
Russian
ECTS credits:
6
Contact hours:
56
2026/2027
Marketing and Distribution in Cinema
Type:
Mago-Lego
Delivered by:
Film Institute
When:
2, 3 module
Open to:
students of all HSE University campuses
Instructors:
Dmitry Kotov
Language:
Russian
ECTS credits:
6
Contact hours:
56
Master
2026/2027
Marketing and Launch of Digital Products
Type:
Compulsory course (Digital Product Management)
Delivered by:
Department of Marketing
When:
1 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2026/2027
Marketing and Launch of Digital Products
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing and Promotion of Creative Projects
Type:
Compulsory course (Management in Creative Industries)
Delivered by:
Institute for Creative Industries Development
When:
1 year, 4 module
Online hours:
30
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40
2026/2027
Marketing and Promotion of Creative Projects
Type:
Mago-Lego
Delivered by:
Institute for Creative Industries Development
When:
4 module
Online hours:
30
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40
Master
2026/2027
Marketing Automation
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2026/2027
Marketing Automation
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Bachelor
2026/2027
Marketing Communications
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
36
Master
2026/2027
Marketing Communications and Promotion Channels in the Digital Environment
Type:
Compulsory course (Digital Product Management)
Delivered by:
Department of Marketing
When:
2 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2026/2027
Marketing Communications and Promotion Channels in the Digital Environment
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing Communications Management
Type:
Compulsory course (Marketing Management)
Delivered by:
Department of Marketing
When:
2 year, 1 module
Open to:
students of one campus
Instructors:
Andrey Sharomov
Language:
Russian
ECTS credits:
3
Contact hours:
24
2026/2027
Marketing Communications Management
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1 module
Open to:
students of one campus
Instructors:
Andrey Sharomov
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing Communications Management for Brand Managers
Type:
Elective course (Integrated Communications)
Delivered by:
School of Communication
When:
1 year, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40