Courses
2026/2027
Marketing and Launch of Digital Products
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing and Promotion of Creative Projects
Type:
Compulsory course (Management in Creative Industries)
Delivered by:
Institute for Creative Industries Development
When:
1 year, 4 module
Online hours:
30
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40
2026/2027
Marketing and Promotion of Creative Projects
Type:
Mago-Lego
Delivered by:
Institute for Creative Industries Development
When:
4 module
Online hours:
30
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40
Master
2026/2027
Marketing Automation
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2026/2027
Marketing Automation
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Bachelor
2026/2027
Marketing Communications
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
36
Master
2026/2027
Marketing Communications and Promotion Channels in the Digital Environment
Type:
Compulsory course (Digital Product Management)
Delivered by:
Department of Marketing
When:
2 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2026/2027
Marketing Communications and Promotion Channels in the Digital Environment
Type:
Mago-Lego
Delivered by:
Department of Marketing
Open to:
students of one campus
Instructors:
Artyom Chistyakov
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing Communications Management
Type:
Compulsory course (Marketing Management)
Delivered by:
Department of Marketing
When:
2 year, 1 module
Open to:
students of one campus
Instructors:
Andrey Sharomov
Language:
Russian
ECTS credits:
3
Contact hours:
24
2026/2027
Marketing Communications Management
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1 module
Open to:
students of one campus
Instructors:
Andrey Sharomov
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing Communications Management for Brand Managers
Type:
Elective course (Integrated Communications)
Delivered by:
School of Communication
When:
1 year, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40
2026/2027
Marketing Communications Management for Brand Managers
Type:
Mago-Lego
Delivered by:
School of Communication
When:
4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40
Master
2026/2027
Marketing Communications: Performance Evaluation and Management
Type:
Elective course (Integrated Communications)
Delivered by:
School of Communication
When:
2 year, 3 module
Open to:
students of one campus
Instructors:
Marina M. Dvoryashina
Language:
Russian
ECTS credits:
3
Contact hours:
32
Master
2026/2027
Marketing Communications: Performance Evaluation and Management
Type:
Elective course (Integrated Communications)
Delivered by:
School of Communication
When:
2 year, 3 module
Open to:
students of one campus
Instructors:
Marina M. Dvoryashina
Language:
Russian
ECTS credits:
3
Contact hours:
32
2026/2027
Marketing Communications: Performance Evaluation and Management
Type:
Mago-Lego
Delivered by:
School of Communication
When:
3 module
Open to:
students of one campus
Instructors:
Marina M. Dvoryashina
Language:
Russian
ECTS credits:
3
Contact hours:
32
Bachelor
2026/2027
Marketing, Distribution and PR in the Film Industry
Type:
Elective course (Film and Television Production)
Delivered by:
Film Institute
When:
3 year, 1, 2 module
Open to:
students of one campus
Instructors:
Леднев Дмитрий Геннадьевич
Language:
Russian
ECTS credits:
3
Contact hours:
80
Bachelor
2026/2027
Marketing in Ecom Channels
Type:
Elective course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
4 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
30
Master
2026/2027
Marketing in Education
Type:
Elective course (Management in Higher Education)
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
2 year, 3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
3
Contact hours:
42
2026/2027
Marketing in Education
Type:
Mago-Lego
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
3
Contact hours:
42
Master
2026/2027
Marketing Innovation
Type:
Elective course (Marketing: Digital Technology and Marketing Communications)
Delivered by:
Department of Marketing
When:
2 year, 1 module
Open to:
students of all HSE University campuses
Instructors:
Vadim Tikhonov
Language:
Russian
ECTS credits:
3
Contact hours:
24