Courses
Bachelor
2026/2027
Marketing Innovation
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 3 module
Open to:
students of one campus
Instructors:
Vadim Tikhonov
Language:
English
ECTS credits:
3
Contact hours:
36
Master
2026/2027
Marketing in the Digital Age
Type:
Compulsory course (Master in International Management)
Delivered by:
Department of Marketing
When:
1 year, 3, 4 module
Open to:
students of all HSE University campuses
Language:
English
ECTS credits:
6
Contact hours:
48
2026/2027
Marketing in the Digital Age
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
3, 4 module
Open to:
students of all HSE University campuses
Language:
English
ECTS credits:
6
Contact hours:
48
Master
2026/2027
Marketing in the Digital Environment
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2026/2027
Marketing in the Digital Environment
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Master
2026/2027
Marketing Management and Company Strategy. Advanced
Type:
Compulsory course (Marketing Management)
Delivered by:
Department of Marketing
When:
2 year, 1, 2 module
Open to:
students of one campus
Instructors:
Sergey Mkhitaryan
Language:
Russian
ECTS credits:
6
Contact hours:
48
2026/2027
Marketing Management and Company Strategy. Advanced
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1, 2 module
Open to:
students of one campus
Instructors:
Sergey Mkhitaryan
Language:
Russian
ECTS credits:
6
Contact hours:
48
Bachelor
2026/2027
Marketing of IT Products in the Post-Information Society
Type:
Elective course (Media Communications)
Delivered by:
Institute of Media
When:
3 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
40
Master
2026/2027
Marketing Organizations
Type:
Compulsory course (Innovation Business Management)
Delivered by:
School of Innovation and Entrepreneurship
Where:
School of Innovation and Entrepreneurship
When:
1 year, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2026/2027
Marketing Organizations
Type:
Mago-Lego
Delivered by:
School of Innovation and Entrepreneurship
Where:
School of Innovation and Entrepreneurship
When:
4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Bachelor
2026/2027
Marketing Performance Management
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
4 year, 3 module
Open to:
students of one campus
Instructors:
Alexandr Vladimirovich Krasnikov
Language:
Russian
ECTS credits:
3
Contact hours:
30
Bachelor
2026/2027
Marketing Research
Type:
Compulsory course (Strategy and Production in Communications)
Delivered by:
School of Communication
When:
2 year, 1, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
56
Bachelor
2026/2027
Marketing Research
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 1, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
48
Bachelor
2026/2027
Marketing Research and Situational Analysis
Type:
Compulsory course (Advertising and Public Relations)
Delivered by:
School of Communication
When:
2 year, 3, 4 module
Open to:
students of one campus
Instructors:
Ksenia Ivanova
Language:
Russian
ECTS credits:
4
Contact hours:
80
Bachelor
2026/2027
Marketing Research: Solving Business Problems
Type:
Compulsory course (Sociology)
Delivered by:
School of Sociology
Where:
Faculty of Social Sciences
When:
4 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
56
Master
2026/2027
Marketing Strategies
Type:
Compulsory course (Marketing: Digital Technology and Marketing Communications)
Delivered by:
Department of Marketing
When:
1 year, 1, 2 module
Open to:
students of one campus
Instructors:
Alexander Manin
Language:
Russian
ECTS credits:
6
Contact hours:
48
2026/2027
Marketing Strategies
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
1, 2 module
Open to:
students of one campus
Instructors:
Alexander Manin
Language:
Russian
ECTS credits:
6
Contact hours:
48
Master
2026/2027
Marketing Strategies and CRM Tools
Type:
Elective course (Marketing Management)
Delivered by:
Department of Marketing
When:
2 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2026/2027
Marketing Strategies and CRM Tools
Type:
Mago-Lego
Delivered by:
Department of Marketing
Open to:
students of one campus
Instructors:
Alexandr Vladimirovich Krasnikov
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2026/2027
Marketing Strategies in the Digital Environment
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
2 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28