Bachelor
2025/2026
Doing Business in Asia
Type:
Compulsory course (International Business)
Delivered by:
Department of Strategic and International Management
When:
3 year, 1 module
Open to:
students of one campus
Instructors:
Liudmila S. Veselova
Language:
English
ECTS credits:
4
Contact hours:
40
Course Syllabus
Abstract
The Doing Business in Asia course offers a deep dive into the complex and dynamic world of business practices in Asian countries, characterized by diverse cultures, economic systems and legal norms. The course examines the key aspects affecting entrepreneurial activity in Asia, from economic trends to cultural characteristics that must be taken into account in order to successfully conduct business in this region. Students will study the main Asian markets such as China, India, Japan and Southeast Asia, focusing on their economic potential, competitive advantages and specifics of consumer behavior. The course covers such important topics as market environment analysis, market entry strategies, supply chain management issues, as well as local legislative and regulatory requirements.
Learning Objectives
- To gain the brief knowledge of the economic history and current economic situation in India, China, Vietnam, South Korea, Japan and Indonesia
- To become familiar with many of the major industries and companies in India, China, Vietnam, South Korea, Japan and Indonesia
- To understanding of the business environment in India, China, Vietnam, South Korea, Japan and Indonesia
- To recognize how management and cross cultural differences affect and impact on the ways of doing business in India, China, Vietnam, South Korea, Japan and Indonesia
- To gain a working level of competence for engaging in international business activities in India, China, Vietnam, South Korea, Japan and Indonesia and with business people from these countries
- To develop in students a systematic understanding of the specifics of doing business in key Asian countries, including cultural, economic, legal and managerial aspects.
- To develop practical skills in analyzing markets and developing strategies for entering them.
Expected Learning Outcomes
- Knowledge: of the political, economic, financial, and cultural context of entering the Asian markets and the unique opportunities and challenges of working in their business environments.
- Understanding of Business Context and Business Management in Asia (a) Environment and Market, Trend Analysis; (b) Competition; (c) Local Business Cultures and Management; (d) Nature of Entrepreneurship; (e) Marketing and Branding, Gender, Corporate Social Responsibility
- Understanding of Economic History of Asia
- Knowledge of the political, economic, financial, and cultural context of entering the Asian markets and the unique opportunities and challenges of working in their business environments.
Course Contents
- Lecture 1-2. Introduction to the course. Introduction to the course. Economic development of the main Asian countries in XX-XXI century. Introduction to Business in Asia. Why is Asia the Center of Global Economic Growth?
- Lecture 3. Seminar 1. China: Economic giant. State and business
- Lecture 4. Seminar 2. Japan: Corporate Culture and Management
- Lecture 5. Seminar 3. South Korea: Chaebols and the Innovative Economy
- Lecture 6. Seminar 4. India: Diversity and Contrasts. Business in a Complex Democracy
- Lecture 7. Seminar 5. Southeast Asia (ASEAN): Integration and Diversity
- Lecture 8. Seminar 6. Leading Asian Business Models and Strategies
- Lecture 9. Seminar 7. Marketing and Consumer Behavior in Asia
- Lecture 10. Seminar 8. Human Resource Management in Asia
- Seminar 9-10. Group Presentation
Interim Assessment
- 2025/2026 1st module0.25 * Essay + 0.25 * Group Presentation + 0.25 * In-Class Assignment + 0.25 * Test
