Bachelor 2025/2026

Doing Business in Asia

Type: Compulsory course (International Business)

Delivered by: Department of Strategic and International Management

When: 3 year, 1 module

Open to: students of one campus

Language: English

Contact hours: 40

Course Syllabus

Abstract

The Doing Business in Asia course offers a deep dive into the complex and dynamic world of business practices in Asian countries, characterized by diverse cultures, economic systems and legal norms. The course examines the key aspects affecting entrepreneurial activity in Asia, from economic trends to cultural characteristics that must be taken into account in order to successfully conduct business in this region. Students will study the main Asian markets such as China, India, Japan and Southeast Asia, focusing on their economic potential, competitive advantages and specifics of consumer behavior. The course covers such important topics as market environment analysis, market entry strategies, supply chain management issues, as well as local legislative and regulatory requirements.