Бакалавриат
2025/2026
Ведение бизнеса в Азии
Статус:
Курс обязательный (Международный бизнес)
Когда читается:
3-й курс, 1 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Контактные часы:
40
Course Syllabus
Abstract
The Doing Business in Asia course offers a deep dive into the complex and dynamic world of business practices in Asian countries, characterized by diverse cultures, economic systems and legal norms. The course examines the key aspects affecting entrepreneurial activity in Asia, from economic trends to cultural characteristics that must be taken into account in order to successfully conduct business in this region. Students will study the main Asian markets such as China, India, Japan and Southeast Asia, focusing on their economic potential, competitive advantages and specifics of consumer behavior. The course covers such important topics as market environment analysis, market entry strategies, supply chain management issues, as well as local legislative and regulatory requirements.