Master 2025/2026

Trends in Media Analytics

Type: Elective course (Contemporary Media Research)

Delivered by: Institute of Media

When: 1 year, 3 module

Open to: students of one campus

Instructors: Sergey Gennadyevich Davydov

Language: English

Contact hours: 32

Course Syllabus

Abstract

The course aims to equip students with advanced skills in analyzing media content and its impact across various platforms. It delves into emerging trends in media analytics, including big data analysis, sentiment analysis, and predictive modeling. Students will learn to use analytical tools for measuring audience engagement, tracking media influence, and identifying key performance indicators. The curriculum emphasizes practical application of theoretical frameworks to real-world scenarios, preparing graduates for careers in research, marketing, and strategic communications within the media industry.