Магистратура 2025/2026

Направления медиааналитики

Статус: Курс по выбору (Современные медиаисследования и аналитика/ Contemporary Media Research)

Кто читает: Институт медиа

Когда читается: 1-й курс, 3 модуль

Охват аудитории: для своего кампуса

Преподаватели: Давыдов Сергей Геннадьевич

Язык: английский

Контактные часы: 32

Course Syllabus

Abstract

The course aims to equip students with advanced skills in analyzing media content and its impact across various platforms. It delves into emerging trends in media analytics, including big data analysis, sentiment analysis, and predictive modeling. Students will learn to use analytical tools for measuring audience engagement, tracking media influence, and identifying key performance indicators. The curriculum emphasizes practical application of theoretical frameworks to real-world scenarios, preparing graduates for careers in research, marketing, and strategic communications within the media industry.