Bachelor 2025/2026

Business Etiquette: Writing, Speaking, Acting

Type: Elective course (Digital Marketing)

Delivered by: Department of Public Administration

When: 2 year, 1 module

Open to: students of one campus

Language: English

Contact hours: 24

Course Syllabus

Abstract

The course is focused on business etiquette as a demonstrated comprehension of ethics in business. It considers oral and written forms of communication as well as the key behavioural patterns for typical business situations, which reflect people’s judgements on what is ethical. Students are offered a blend of theory and practice covering three major blocks – writing, speaking and acting:∙ writing (etiquette principles of business correspondence; anatomy of official letters; formal language patterns and key troublesome grammar, vocabulary and graphical aspects associated with them)∙ speaking (speech behaviour and etiquette formulas for basic situations such as greeting, goodbye, thanking, apologising, requesting, etc.; small talk; etiquette of telephone conversations)∙ acting (first meeting etiquette; ceremonial etiquette, including invitations, composing of meeting parties, timing, venue selection and design, transportation, interpretation, eating, etc.; flag protocol).The course summarises best global practices of business etiquette supplemented with elements of state protocol. It is recommended to students willing to advance their communication skills and achieve new knowledge demanded in various professional areas.