Бакалавриат
2025/2026
Бизнес этикет: письмо, разговор и поведение
Статус:
Курс по выбору (Цифровой маркетинг)
Когда читается:
2-й курс, 1 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Контактные часы:
24
Course Syllabus
Abstract
The course is focused on business etiquette as a demonstrated comprehension of ethics in business. It considers oral and written forms of communication as well as the key behavioural patterns for typical business situations, which reflect people’s judgements on what is ethical. Students are offered a blend of theory and practice covering three major blocks – writing, speaking and acting:∙ writing (etiquette principles of business correspondence; anatomy of official letters; formal language patterns and key troublesome grammar, vocabulary and graphical aspects associated with them)∙ speaking (speech behaviour and etiquette formulas for basic situations such as greeting, goodbye, thanking, apologising, requesting, etc.; small talk; etiquette of telephone conversations)∙ acting (first meeting etiquette; ceremonial etiquette, including invitations, composing of meeting parties, timing, venue selection and design, transportation, interpretation, eating, etc.; flag protocol).The course summarises best global practices of business etiquette supplemented with elements of state protocol. It is recommended to students willing to advance their communication skills and achieve new knowledge demanded in various professional areas.