Bachelor 2025/2026

Introduction to Global Communication

Type: Compulsory course (International Programme 'International Relations and Global Studies')

Delivered by: Faculty of World Economy and International Affairs

When: 2 year, 1, 2 module

Open to: students of one campus

Language: English

Course Syllabus

Abstract

The course provides undergraduate students with a basic understanding of communications, the modern media environment and digital etiquette, skills in competent media behavior, media consumption and content production, as well as skills in using media platforms to distribute content in appropriate formats/situations. Further, the discipline forms students' initial knowledge and basic ideas in the field of professional activity "advertising and public relations" and obtaining a systematic understanding of the current state of the industry "Advertising and public relations": main specialties, technologies, organizational structure, directions and volumes of activity, the role of digital in the modern practice of PR and advertising. The discipline forms the basic skills of self-positioning and promotion of a personal brand in social media.