Бакалавриат 2025/2026

Введение в глобальные коммуникации

Статус: Курс обязательный (Международная программа «Международные отношения и глобальные исследования»)

Кто читает: Факультет мировой экономики и мировой политики

Когда читается: 2-й курс, 1, 2 модуль

Охват аудитории: для своего кампуса

Язык: английский

Course Syllabus

Abstract

The course provides undergraduate students with a basic understanding of communications, the modern media environment and digital etiquette, skills in competent media behavior, media consumption and content production, as well as skills in using media platforms to distribute content in appropriate formats/situations. Further, the discipline forms students' initial knowledge and basic ideas in the field of professional activity "advertising and public relations" and obtaining a systematic understanding of the current state of the industry "Advertising and public relations": main specialties, technologies, organizational structure, directions and volumes of activity, the role of digital in the modern practice of PR and advertising. The discipline forms the basic skills of self-positioning and promotion of a personal brand in social media.