Введение в глобальные коммуникации

Бакалавриат 2025/2026

Статус: Курс обязательный (Международная программа «Международные отношения и глобальные исследования»)

Кто читает: Факультет мировой экономики и мировой политики

Когда читается: 2-й курс, 1, 2 модуль

Охват аудитории: для своего кампуса

Преподаватели: Бодиштяну Николь

Язык: английский

Контактные часы: 56

Full Syllabus Ask Question

Abstract

The course provides undergraduate students with a basic understanding of communications, the modern media environment and digital etiquette, skills in competent media behavior, media consumption and content production, as well as skills in using media platforms to distribute content in appropriate formats/situations. Further, the discipline forms students' initial knowledge and basic ideas in the field of professional activity "advertising and public relations" and obtaining a systematic understanding of the current state of the industry "Advertising and public relations": main specialties, technologies, organizational structure, directions and volumes of activity, the role of digital in the modern practice of PR and advertising. The discipline forms the basic skills of self-positioning and promotion of a personal brand in social media.

Learning Objectives

To understand the essence of strategic communication as a practical discipline within the organisation; be aware of its functions, strategies and particular techniques.
To understand how communication theory and practice have been developed and strategic communication is practiced in different countries.
To identify, analyse, and discuss actual case studies in strategic communication.

Expected Learning Outcomes

Defines Strategic Communications and PR
Knows how to perform research in Strategic Communications and PR
Uses various communication strategies and techniques in political process
Knows how to use positioning to achieve PR goals
Uses ethical technologies in PR
Acknowledges unethical technologies in PR
Knows how to properly use unethical technologies in PR
Knows technologies of global PR
Acknowledges the effects of globalisation on PR
Uses basic tools of anti-crisis communications

Course Contents

Defining Strategic Communications. Strategic Communication cycle
Research, Tools and Means of Strategic Communications
Political Communication. PR and Politics. Political Power Through Public Relations
Positioning as a part of PR
PR Ethics
Global Communication Strategies
Globalizing Public Relations
Crisis Communication Toolkit

Assessment Elements

In-class development and presentation of a PR-campaign for a political candidate
During an in-class activity students will be provided with profiles of specific political candidates for development and presentation of a PR-campaign to their peers. All of the criteria for the assignment will be provided on handouts at the beginning of the class.
Workshop on Best Practices in Crisis Communication
Each of the students will have separate grades.
In-class participation
Mini-presentation of communication strategy for a product/organization/institution PART 1
The students will be provided with real-life clients for an exercise in practicing the acquired knowledge on strategic communication skills. For Part 1 all the team members will be graded identically.
Mini-presentation of communication strategy for a product/organization/institution PART 2
The students will be provided with real-life clients for an exercise in practicing the acquired knowledge on strategic communication skills. For Part 1 all the team members will be graded identically. For Part 2 each of the students will have separate grades.
Final Crisis Communication Simulation Activity
Oral Exam

Interim Assessment

2025/2026 2nd module
0.1 * Final Crisis Communication Simulation Activity + 0.2 * In-class development and presentation of a PR-campaign for a political candidate + 0.1 * In-class participation + 0.05 * Mini-presentation of communication strategy for a product/organization/institution PART 1 + 0.15 * Mini-presentation of communication strategy for a product/organization/institution PART 2 + 0.3 * Oral Exam + 0.1 * Workshop on Best Practices in Crisis Communication

Bibliography

Recommended Core Bibliography

Blog rules : a business guide to managing policy, public relations, and legal issues, Flynn, N., 2006
Cases in Public Relations Management, Swann, P., 2007
Courtier to the crowd : the story Ivy Lee and the development of public relations, Hiebert, R. E., 1966
Effective personal communication skills for public relations, Green, A., 2006
Effective public relations, Cutlip, S. M., 1985
Encyclopedia of public relations. Vol.1: A - L, , 2005
Ethics in public relations : responsible advocacy, , 2006
Evaluating public relations : a best practice guide to public relations planning, research & evaluation, Watson, T., 2005
Everything you should know about public relations : direct answers to over 500 questions, Davis, A., 2003
Exploring public relations : global strategic communication, Tench, R., 2017
Exploring public relations, Tench, R., 2006
Handbook of public relations, Skinner, C., 2003
How to Manage Public Relations : Practical Guideliness for Effective PR Management, Stone, N., 1991
Images of nations and international public relations, Kunczik, M., 2014
In the court of public opinion : winning your case with public relations, Haggerty, J. F., 2003

Recommended Additional Bibliography

Advanced positioning, flow, and sentiment analysis in commodity markets : bridging fundamental and technical analysis, Keenan, M. J. S., 2020
Disasters and the media : managing crisis communications, , 1999

Authors

BODISTEANU NICOLE

Course Syllabus