Bachelor 2025/2026

Brand Management

Type: Compulsory course (International Programme 'International Relations and Global Studies')

Delivered by: Faculty of World Economy and International Affairs

When: 4 year, 1, 2 module

Open to: students of one campus

Language: English

Course Syllabus

Abstract

This course explores the principles and practices of brand management, focusing on the creation, development, and maintenance of successful brands. Students will understand brand management fundamentals, learn to formulate and implement effective brand strategies, manage brand architecture, and navigate the complexities of brand identity and its evaluation.