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Обычная версия сайта
Бакалавриат 2025/2026

Управление брендом

Когда читается: 4-й курс, 1, 2 модуль
Охват аудитории: для своего кампуса
Язык: английский

Course Syllabus

Abstract

This course explores the principles and practices of brand management, focusing on the creation, development, and maintenance of successful brands. Students will understand brand management fundamentals, learn to formulate and implement effective brand strategies, manage brand architecture, and navigate the complexities of brand identity and its evaluation.