Бакалавриат 2025/2026

Бизнес и политика в Европе

Статус: Курс по выбору (Международный бизнес)

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 2 модуль

Охват аудитории: для своего кампуса

Преподаватели: Простаков Иван Валериевич

Язык: английский

Кредиты: 4

Контактные часы: 40

Course Syllabus

Abstract

This course is designed to provide an overview of various aspects of complex relationships between the business environment and politics in Europe (EU and non-EU countries). The course focuses on European integration in a global context, EU institutions and policies, the specificity of doing business in Europe: sectorial policies and business practices, finance, taxation, marketing, competition, and regional and cultural differences in management. This course examines key aspects influencing business and entrepreneurship, including legal frameworks, innovation policies, and competitiveness. The knowledge of European economies, the specificity of European entrepreneurship, and political issues will allow students to understand business trends and settings not only in Europe but also in the rest of the world. The course provides analysis of country and business cases, including students group work and tests.

Learning Objectives

• To gain general knowledge of the politic and economic development and current economic political issues in European countries
• To become familiar with many of the major industries and companies in Europe
• To understand business environment and cross-cultural differences in Europe
• To gain a working level of competence for understanding best practices and specificity of doing business in Europe in current geopolitical situation

Expected Learning Outcomes

• To understand the political, social, economic, financial, and cultural context of European economies, opportunities and risks of their business environments.
• • To get knowledge of best practices of European business
• To understand business environment and cross-cultural differences in Europe
• • To understand global challenges and opportunities of European business
• To understand the political, social, economic, financial, and cultural context of European economies.
• To understand the dynamics of european economies, fiscal and monetary policy and their impact on business.

Course Contents

• Foundations of Europe.
• European Economics and Finance
• Europeanization of business management
• Marketing and non-marketing strategies in Europe.
• Competing internationally.

Assessment Elements

• Group presentation
  Students are divided into groups and choose a business case for their project work from a provided list.
• Review tests on content of lectures
  Multiple choice tests on content of lectures
• Seminar Individual and Group Activities
  Students are expected to complete all required readings, demonstrate attentiveness in class and participate actively in course activities and discussion. Team case studies and Individual valuable questions, comments and/or answers, awarded by the lecturer when they are valid and valuable for the whole group and brought students further in their understanding and case studies solution.
• Examination
  Final exam (10 multiple choice questions + 2 open ended questions)

Interim Assessment

• 2025/2026 2nd module
  0.45 * Examination + 0.25 * Group presentation + 0.15 * Review tests on content of lectures + 0.15 * Seminar Individual and Group Activities

Bibliography

Recommended Core Bibliography

• Alina Mihaela Dima. (2018). Doing Business in Europe : Economic Integration Processes, Policies, and the Business Environment. Springer.
• Alina Mihaela Dima. 2018. Doing Business in Europe: Economic Integration Processes, Policies, and the Business Environment
• Doing business in Europe, Suder, G., 2018
• Frans Somers. (2019). European Business Environment : Doing Business in Europe. Routledge.
• Suder, G. G. S. (2008). Doing Business in Europe. SAGE Publications Ltd.

Recommended Additional Bibliography

• Doing business in Europe, Suder, G., 2008
• Handbook of research on European business and entrepreneurship : towards a theory of internationalization, , 2008
• Matosas-López, L. (2021). The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations. Journal of Open Innovation, 7(1), 1–16. https://doi.org/10.3390/joitmc7010065
• The European Union and China's Belt and Road : impact, engagement and competition, , 2022
• The history of European integration : a new perspective, Berend, I. T., 2016

Authors

• Prostakov Ivan Valerievich