Courses
Master
2025/2026
Marketing Analytics
Type:
Compulsory course (Digital Communications and Product Analytics)
Delivered by:
School of Communication
When:
2 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
32
Master
2025/2026
Marketing and Launch of Digital Products
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Category 'Best Course for New Knowledge and Skills'
Type:
Elective course (Digital Product Management)
Delivered by:
Department of Marketing
When:
1 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2025/2026
Marketing and Promotion of Creative Projects
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Compulsory course (Management in Creative Industries)
Delivered by:
Institute for Creative Industries Development
When:
1 year, 4 module
Online hours:
30
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
80
2025/2026
Marketing and Promotion of Creative Projects
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Mago-Lego
Delivered by:
Institute for Creative Industries Development
When:
4 module
Online hours:
30
Open to:
students of one campus
Instructors:
Васерчук Юлия Анатольевна
Language:
Russian
ECTS credits:
3
Contact hours:
80
2025/2026
Marketing Automation
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Master
2025/2026
Marketing Automation
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Bachelor
2025/2026
Marketing Communications
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
40
Master
2025/2026
Marketing Communications and Promotion Channels in the Digital Environment
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Elective course (Digital Product Management)
Delivered by:
Department of Marketing
When:
2 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2025/2026
Marketing, Distribution and PR in Cinema
Type:
Mago-Lego
Delivered by:
Film Institute
When:
2, 3 module
Open to:
students of all HSE University campuses
Instructors:
Dmitry Kotov
Language:
Russian
ECTS credits:
6
Contact hours:
60
Master
2025/2026
Marketing, Distribution and PR in Cinema
Type:
Elective course (Film Production)
Delivered by:
Film Institute
When:
2 year, 2, 3 module
Open to:
students of all HSE University campuses
Instructors:
Dmitry Kotov
Language:
Russian
ECTS credits:
6
Contact hours:
60
Bachelor
2025/2026
Marketing, Distribution and PR in the Film Industry
Type:
Elective course (Film and Television Production)
Delivered by:
Film Institute
When:
4 year, 1, 2 module
Open to:
students of one campus
Instructors:
Dmitry Kotov
Language:
Russian
ECTS credits:
5
Contact hours:
60
Bachelor
2025/2026
Marketing, Distribution and PR in the Film Industry
Type:
Compulsory course (Film and Television Production)
Delivered by:
Film Institute
When:
3 year, 1, 2 module
Open to:
students of one campus
Instructors:
Dmitry Kotov
Language:
Russian
ECTS credits:
3
Contact hours:
80
Bachelor
2025/2026
Marketing for IT
Type:
Elective course (Media Communications)
Delivered by:
Institute of Media
When:
4 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
40
Master
2025/2026
Marketing in Creative Industries
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Elective course (Management in Creative Industries)
Delivered by:
Institute for Creative Industries Development
When:
2 year, 1, 2 module
Online hours:
44
Open to:
students of one campus
Language:
Russian
ECTS credits:
6
Contact hours:
56
2025/2026
Marketing in Creative Industries
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Mago-Lego
Delivered by:
Institute for Creative Industries Development
When:
1, 2 module
Online hours:
44
Open to:
students of one campus
Language:
Russian
ECTS credits:
6
Contact hours:
56
Bachelor
2025/2026
Marketing in Ecom Channels
Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type:
Elective course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
4 year, 2 module
Open to:
students of one campus
Instructors:
Zhanna Musatova
Language:
Russian
ECTS credits:
3
Contact hours:
30
Master
2025/2026
Marketing in Education
Type:
Elective course (Management in Higher Education)
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
2 year, 3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
3
Contact hours:
42
2025/2026
Marketing in Education
Type:
Mago-Lego
Delivered by:
Department of Educational Programmes
Where:
Institute of Education
When:
3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
3
Contact hours:
42
2025/2026
Marketing in the Digital Age
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
48
Master
2025/2026
Marketing in the Digital Age
Type:
Compulsory course (Master in International Management)
Delivered by:
Department of Marketing
When:
1 year, 3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
48