Courses
Bachelor
2025/2026
Marketing
Type:
Compulsory course (International Business)
Delivered by:
Department of Marketing
When:
1 year, 3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
4
Contact hours:
48
Bachelor
2025/2026
Marketing
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
1 year, 3, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
48
Bachelor
2025/2026
Marketing
Type:
Compulsory course (Business Administration)
Delivered by:
Department of Marketing
When:
1 year, 3, 4 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
48
Bachelor
2025/2026
Marketing
Type:
Compulsory course (International Business)
Delivered by:
Department of Marketing
When:
2 year, 3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
4
Contact hours:
48
2025/2026
Marketing Analysis and Marketing Performance Management
Type:
Mago-Lego
Delivered by:
Department of Marketing
When:
2, 3 module
Online hours:
20
Open to:
students of one campus
Instructors:
Marina M. Dvoryashina
Language:
Russian
ECTS credits:
6
Contact hours:
48
Master
2025/2026
Marketing Analysis and Marketing Performance Management
Type:
Compulsory course (Marketing Management)
Delivered by:
Department of Marketing
When:
1 year, 2, 3 module
Online hours:
20
Open to:
students of one campus
Instructors:
Marina M. Dvoryashina
Language:
Russian
ECTS credits:
6
Contact hours:
48
Master
2025/2026
Marketing Analysis and Research
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2025/2026
Marketing Analysis and Research
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
2025/2026
Marketing Analytics
Type:
Mago-Lego
Delivered by:
School of Communication
When:
3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
32
Master
2025/2026
Marketing Analytics
Type:
Compulsory course (Digital Communications and Product Analytics)
Delivered by:
School of Communication
When:
2 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
32
Master
2025/2026
Marketing and Launch of Digital Products
Type:
Elective course (Digital Product Management)
Delivered by:
Department of Marketing
When:
1 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
Master
2025/2026
Marketing and Promotion of Creative Projects
Type:
Compulsory course (Management in Creative Industries)
Delivered by:
Institute for Creative Industries Development
When:
1 year, 4 module
Online hours:
30
Open to:
students of one campus
Instructors:
Васерчук Юлия Анатольевна
Language:
Russian
ECTS credits:
3
Contact hours:
80
2025/2026
Marketing and Promotion of Creative Projects
Type:
Mago-Lego
Delivered by:
Institute for Creative Industries Development
When:
4 module
Online hours:
30
Open to:
students of one campus
Instructors:
Васерчук Юлия Анатольевна
Language:
Russian
ECTS credits:
3
Contact hours:
80
2025/2026
Marketing automation
Type:
Mago-Lego
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Master
2025/2026
Marketing automation
Type:
Compulsory course (Artificial Intelligence in Marketing and Product Management)
Delivered by:
Joint Department with Yandex
Where:
Faculty of Computer Science
When:
1 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
28
Bachelor
2025/2026
Marketing Communications
Type:
Compulsory course (Marketing and Market Analytics)
Delivered by:
Department of Marketing
When:
3 year, 3 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
4
Contact hours:
40
Master
2025/2026
Marketing Communications and Promotion Channels in the Digital Environment
Type:
Elective course (Digital Product Management)
Delivered by:
Department of Marketing
When:
2 year, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
3
Contact hours:
24
2025/2026
Marketing, Distribution and PR in Cinema
Type:
Mago-Lego
Delivered by:
Film Institute
When:
2, 3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
6
Contact hours:
60
Master
2025/2026
Marketing, Distribution and PR in Cinema
Type:
Elective course (Film Production)
Delivered by:
Film Institute
When:
2 year, 2, 3 module
Open to:
students of all HSE University campuses
Language:
Russian
ECTS credits:
6
Contact hours:
60
Bachelor
2025/2026
Marketing, Distribution and PR in the Film Industry
Type:
Elective course (Film and Television Production)
Delivered by:
Film Institute
When:
4 year, 1, 2 module
Open to:
students of one campus
Language:
Russian
ECTS credits:
5
Contact hours:
60