Master 2024/2025

International Marketing

Type: Compulsory course (Master of International Business)

Area of studies: Management

Delivered by: School of Innovation and Entrepreneurship

Where: School of Innovation and Entrepreneurship

When: 1 year, 1 module

Mode of studies: offline

Open to: students of one campus

Instructors: Шевченко Максим Егорович

Master’s programme: International Business

Language: English

ECTS credits: 6

Course Syllabus

Abstract

The core philosophy, principles and frameworks of marketing, and the managerial functions of marketing within an organization, are examined as an integrated business discipline designed to effectively achieve an organization’s goals in the context of international consumer and competitive environments, where companies must operate.