Entrepreneurship

Bachelor 2024/2025

Type: Compulsory course (Marketing and Market Analytics)

Area of studies: Management

Delivered by: Department of Strategic and International Management

Where: Graduate School of Business

When: 2 year, 4 module

Mode of studies: offline

Open to: students of one campus

Instructors: Igor Stroganov

Language: English

ECTS credits: 3

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Abstract

In today's dynamic world, entrepreneurial abilities and skills are becoming an important part of the basic professional formation of the manager, whether he or she is planning a corporate career or planning to create his or her own business. Venture capital, technological, social, and intra-corporate entrepreneurship are becoming a source of economic and social development for countries. The growth of entrepreneurial activity has a significant impact on the competitiveness of economies, the number of new jobs and budget revenues. During the classes students will get acquainted with various aspects and types of entrepreneurial activity, get acquainted with modern tools necessary in entrepreneurial activity. Independent work of students includes studying additional materials within the relevant thematic sections, as well as practicing the obtained theoretical knowledge and their consolidation by examples.

Learning Objectives

The purpose of the discipline "Entrepreneurship" is to develop students' understanding of how to create and develop a commercial or social project, as well as to familiarize students with the tools, practical knowledge and skills necessary in the framework of entrepreneurial activity.

Expected Learning Outcomes

As a result of mastering the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: - feasibility analysis and business plan communication;
As a result of mastering the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: - The process of identifying and evaluating opportunities;
As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: business methodologies of idea generation;
As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: the process of searching for and evaluating opportunities, and the process of creating teams: - resource allocation and team building;
As a result of the discipline students will be able to acquire an understanding of the elements of the entrepreneurial process: the process of searching for and evaluating opportunities: - The process of searching for and evaluating opportunities;
As a result of the discipline, students will be able to acquire an understanding of the elements of the entrepreneurial process: resource allocation: - resource allocation and team building;
Students analyze external and internal environment of entrepreneur and customer
Students use elements of the entrepreneurial process: feasibility analysis and business plan communication
Students identify and evaluate opportunities in external in internal environment
Students create business ideas using right methodologies
Students search for and evaluate opportunities; they create teams, using methods of resource allocation and team building
Students use right methods to create and exploit innovations to create sustainable competitive advantage
Students analyze purpose and limitations of organizational structures
Students formulate and produce working business models to exploit opportunities
Students calculate unit economy of an entreprize and a startup firm

Course Contents

The History of Entrepreneurship.
Economics of entrepreneurship and entrepreneurial ecosystem.
Business Models & Ideation.
Elements of a business model: Value Proposition (VP) & Unique Selling Proposition (USP).
Elements of a business model: Key Partners, Alliances & Key Activities.
Customer development and customer relationship.
Resources and competence management.
Innovations management in entrepeneurship.
Social entrepreneuship.
Cross-cultural issues of entrepreneuship.

Assessment Elements

Activity
Exam
Examination is done in a form of answering open questions, related directly to the course.
written work
Group project

Interim Assessment

2024/2025 4th module
0.1 * Activity + 0.4 * Exam + 0.25 * Group project + 0.25 * written work

Bibliography

Recommended Core Bibliography

9781119690672 - Steve Blank-Bob Dorf - The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company - 2020 - Wiley - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2417445 - nlebk - 2417445

Recommended Additional Bibliography

Jonathan P. Allen. (2019). Digital Entrepreneurship. Routledge.
Thomas N. Duening, Robert A. Hisrich, & Michael A. Lechter. (2020). Technology Entrepreneurship : Taking Innovation to the Marketplace. Academic Press.

Authors

Stroganov Igor Alekseevich

Course Syllabus