Bachelor
2024/2025
Entrepreneurship
Type:
Compulsory course (Supply Chain Management and Business Analytics)
Area of studies:
Management
Delivered by:
Department of Strategic and International Management
Where:
Graduate School of Business
When:
2 year, 4 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Igor Stroganov
Language:
English
ECTS credits:
3
Course Syllabus
Abstract
This course is about entrepreneurship both from an economics and practitioners angle and showshow economics and environment analysis can contribute to our understanding of entrepreneurship as an important part of business and society ecosystem. The course also shedslight on the societal impact of entrepreneurship and its utility for economic development. It furtherprovides practical elements such as developing business models, designing market researchframeworks, product development cycles, resources and competence management and raising seed capital.
Learning Objectives
- The purpose of the discipline "Entrepreneurship" is to develop students' understanding of how to create, develop and manage a commercial or social project, as well as to familiarize students with the tools, practical knowledge and skills necessary in the framework of entrepreneurial activity, as well as methods of external and internal analysis, required by this profession.
Expected Learning Outcomes
- Students analyze external and internal environment of entrepreneur and customer
- Students use elements of the entrepreneurial process: feasibility analysis and business plan communication
- Students identify and evaluate opportunities in external in internal environment
- Students create business ideas using right methodologies
- Students search for and evaluate opportunities; they create teams, using methods of resource allocation and team building
- Students use right methods to create and exploit innovations to create sustainable competitive advantage
- Students analyze purpose and limitations of organizational structures
- Students formulate and produce working business models to exploit opportunities
- Students calculate unit economy of an entreprize and a startup firm
Course Contents
- The History of Entrepreneurship.
- Economics of entrepreneurship and entrepreneurial ecosystem.
- Business Models & Ideation.
- Elements of a business model: Value Proposition (VP) & Unique Selling Proposition (USP).
- Elements of a business model: Key Partners, Alliances & Key Activities.
- Customer development and customer relationship.
- Resources and competence management.
- Innovations management in entrepeneurship.
- Social entrepreneuship.
- Cross-cultural issues of entrepreneuship.
Assessment Elements
- Activity
- written work
- Group project
- ExamExamination is done in a form of answering open questions, related directly to the course.
Interim Assessment
- 2024/2025 4th module0.1 * Activity + 0.4 * Exam + 0.25 * Group project + 0.25 * written work
Bibliography
Recommended Core Bibliography
- 9781119690672 - Steve Blank-Bob Dorf - The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company - 2020 - Wiley - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2417445 - nlebk - 2417445
- Blinova, E. A. Innovative Entrepreneurship : учебное пособие / E. A. Blinova. — Самара : Самарский университет, 2022. — 68 с. — ISBN 978-5-7883-1752-6. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/336587 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
Recommended Additional Bibliography
- Jonathan P. Allen. (2019). Digital Entrepreneurship. Routledge.
- Thomas N. Duening, Robert A. Hisrich, & Michael A. Lechter. (2020). Technology Entrepreneurship : Taking Innovation to the Marketplace. Academic Press.