Bachelor
2024/2025
Cultural and Creative Industries
Type:
Elective course (Advertising and Public Relations)
Area of studies:
Advertising and Public Relations
Delivered by:
School of Communication
When:
3 year, 4 module
Mode of studies:
distance learning
Online hours:
24
Open to:
students of one campus
Instructors:
Marina Petukhova
Language:
English
ECTS credits:
3
Course Syllabus
Abstract
Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods.
Learning Objectives
- Formation of a conceptual framework and development of theoretical and design thinking in the field of creative industries
Expected Learning Outcomes
- Place social media, user generated content and transmedia in broader context of cultural industries development
- Formulates the main features of the theories of cultural industries Distinguishes between approaches to the study of cultural and creative industries Creates a periodization of the development of theories of cultural and creative industries
- Formulates the specifics of cultural industries from the point of view of the theory of consumer value. Distinguishes between different types of cultural products and the specifics of creative work in them Defines key risk reduction strategies in cultural industries
- Understand the historical context of the industrialization of culture Identify current trends in the field of reproducibility Define the key peculiarity of each media platform distributing the cultural forms
- Understand the cultural logics of concentration in the field of cultural industries Identify the power relationships of different actors in industries related to cultural (Ex. telecommunication firms, equipment manufacturers etc).
- Understand the possibility to apply the theory of the creativity and creative industry to the education Analyze the history of the creativity within universities To make forecasts about development of new forms of education within universities through the concept of creativity
- Distinguishes between the features of neoliberal policy in the field of cultural regulation and the policy of cultural exclusion
Course Contents
- Theory of cultural industries
- Main principles of classic cultural industries
- History of reproducibility in media
- Evolution of cultural industries in digital age
- Concentration in the field of cultural industries
- Creative industries and cultural industries
- Education as creative industry
- Policies in the field of creative and cultural industries
Bibliography
Recommended Core Bibliography
- Eisenstein, E. L. (2012). The Printing Revolution in Early Modern Europe (Vol. Second edition, Canto classics edition). Cambridge: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=644556
- Fitzgerald, S. W. (2012). Corporations and Cultural Industries : Time Warner, Bertelsmann, and News Corporation. Lanham, Md: Lexington Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=433577
- Florida, R. L. (2012). The Rise of the Creative Class : Revisited (Vol. 10th anniversary ed). New York: Basic_Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=461090
- Kiriya, I. (2017). The Impact of International Sanctions on Russia’s Media Economy. Russian Politics, 2(1), 80–97. https://doi.org/10.1163/2451-8921-00201005
Recommended Additional Bibliography
- Cultural policy : management, value and modernity in the creative industries, O'Brien, D., 2014
- McRobbie, A. (2015). Be Creative : Making a Living in the New Culture Industries. Chicester: Polity. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1158829
- McRobbie, A. (2016). Towards a Sociology of Fashion Micro-enterprises: Methods for Creative Economy Research. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.DE1E782D
- Power, D., & Scott, A. J. (2004). Cultural Industries and the Production of Culture. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=115439
- The media and social theory, , 2008