Master
2022/2023
World's Business Cultures
Type:
Compulsory course (Master of International Business)
Area of studies:
Management
Delivered by:
Master of International Business Programme, Curriculum Support
Where:
School of Innovation and Entrepreneurship
When:
1 year, 3 module
Mode of studies:
offline
Open to:
students of one campus
Instructors:
Fyodor Vasiliev
Master’s programme:
International Business
Language:
English
ECTS credits:
3
Contact hours:
32
Course Syllabus
Abstract
The course examines the business cultures of different parts of the world and their influence on business behavior and strategies in international business. Having completed this course, the participants will understand the nuances of working with vis-s-vis from any cultural background. After that the specificity of marketing and customer service will be discussed. Finally, they will delve into details of working in multicultural and/or global team.
Prerequisites: International Marketing, International Business Research, Foundations of Managerial Economics, International Relations, World Economy