Bachelor
2026/2027
Сross-Cultural Communication
Type:
Elective course (Business Administration)
Delivered by:
Department of Strategic and International Management
When:
4 year, 3 module
Open to:
students of one campus
Language:
English
ECTS credits:
3
Contact hours:
30
Course Syllabus
Abstract
The aim of the course is to equip students with the essential knowledge and intercultural competencies required to navigate managerial challenges in an increasingly interconnected and culturally diverse global environment—while fostering mutual understanding, ethical engagement, and long-term value creation across borders. The course “Cross-Cultural Communication in Asia” provides a systematic exploration of how cultural intelligence enables effective collaboration with partners from key Asian regions, including East Asia (China, Japan), South Asia (India), Southeast Asia (Singapore, Thailand, Vietnam), Central Asia (Kazakhstan, Uzbekistan) and the Middle East.
Students will gain a comprehensive understanding of how cultural dimensions—such as those articulated by Hofstede, Hall, Lewis, and Meyer—shape communication styles, negotiation strategies, decision-making processes, and business etiquette across Asia. The course examines core themes including high-context vs. low-context communication, the role of hierarchy and collectivism, the concept of “face”, gift-giving norms, religious and historical influences. Special attention is given to overcoming common barriers to intercultural interaction—such as stereotypes, ethnocentrism, anxiety, and misinterpretation of nonverbal cues.
By the end of the course, students will be able to confidently and respectfully engage with Asian counterparts, anticipate cultural nuances in professional interactions, and apply culturally sensitive strategies that enhance cooperation, mitigate conflict, and support sustainable international business relationships—moving beyond transactional exchanges toward meaningful, values-driven global partnerships.