Bachelor
2026/2027
AI and Business Analytics Technologies
ID 1209346
Type:
Compulsory course (International Business)
Delivered by:
Department of Business Informatics
When:
3 year, 2 module
Open to:
students of one campus
Language:
English
ECTS credits:
3
Contact hours:
36
Course Syllabus
Abstract
The course «Business Analytics and AI» equips students with the conceptual grounding and hands-on skills needed to lead data- and AI-informed decision-making in organizations. Students progress from the foundations of business analytics and data management through machine learning, BI and dashboard design, and advanced analytics techniques (segmentation, cohort analysis, process mining), before moving into a dedicated block on generative AI: large language models, prompt engineering, retrieval-augmented generation, and AI agents. The course closes with responsible-AI governance and a structured approach to implementing analytics/AI initiatives — CRISP-DM, ROI estimation, and organizational change management. Through individual assignments, a team presentation, and a capstone group project, students build a portfolio of applied analytics and AI deliverables — including a dashboard and a working LLM-based component — and develop the judgment required to scope, justify, and oversee analytics/AI projects as future business leaders.