2026/2027

Artificial Intelligence for Marketing and PR Specialists

Type: Mago-Lego

Delivered by: Big Data and Information Retrieval School

Where: Faculty of Computer Science

When: 4 module

Open to: students of all HSE University campuses

Language: English

ECTS credits: 3

Contact hours: 24

Course Syllabus

Abstract

The course “AI Task Automation” is aimed at developing practical skills in using artificial intelligence tools to automate workflows. The course covers key aspects of working with modern AI tools: from understanding the capabilities and limitations of language models and prompt engineering techniques to applying AI in research, document and data workflows, and no-code development. Special emphasis is placed on critical thinking when working with AI and on practically configuring an AI environment for everyday tasks. The course concludes with presentations of individual workflow automation projects.