Master
2026/2027
Strategic Management of International Companies
ID 1253333
Type:
Compulsory course (Master of International Business)
Delivered by:
School of Innovation and Entrepreneurship
Where:
School of Innovation and Entrepreneurship
When:
1 year, 3, 4 module
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
48
Course Syllabus
Abstract
The course studies how managers will create value through the development and implementation of competitive strategies. We will deep dive together to explore beauty of strategic planning, key elements, frameworks & tools. The course aims to interact a lot among the class through practical cases and examples, experience and questions of students.
Learning Objectives
- To motivate students to think strategically in different situations.
- The ultimate objective is to be able to formulate but also to critically analyze various business strategies.
- To be able to deal with the basic strategy concepts introduced.
- To familiarize the students with the current frontier knowledge of academic research in strategy.
Expected Learning Outcomes
- Strategic thinking
- Critical thinking
- System thinking
- Ecosystem thinking
- Thinking from consumer lenses
- Foundational leadership skills to drive strategic goals
Course Contents
- “Good and Bad Strategy”: Need to differentiate these two
- “Strategic Planning as a holistic process”: Who, how, when, and more critical one is Why?
- “The role of mega-macro-mini trends”: Trend is a friend
- “Vision-Mission-Values-Culture”: Fantastic 4
- “Blue Ocean Strategy”: Let’s explore BEC/BUM and ERRC
- “Industry structure and profitability”: Porter’s 5, supply chain, ROIC vs WACC Business-Level Strategy
- “Competitive advantage”: Efficiency and first mover advantage
- “Creating & capturing customer value”: Value created, value captures and customer surplus
- “Where to Play”: Country/market/segment prioritization
- “How to Win”: Your angle of attack
- “Mode of Execution”: Organic vs M&A
- “Level 5” leadership
- “Managing teams”
- “Polarity management”
Interim Assessment
- 2026/2027 4th module0.2 * Meaningful class participation + 0.4 * Assigned articles (4 submissions) + 0.4 * Strategy Case
