Master
2025/2026
International Marketing
Type:
Compulsory course (Master of International Business)
Delivered by:
School of Innovation and Entrepreneurship
When:
1 year, 1 module
Open to:
students of one campus
Language:
English
Contact hours:
48
Course Syllabus
Abstract
The core philosophy, principles and frameworks of marketing, and the managerial functions of marketing within an organization, are examined as an integrated business discipline designed to effectively achieve an organization’s goals in the context of international consumer and competitive environments, where companies must operate.