Bachelor 2025/2026

Social Media Marketing in Asia

Type: Elective course (International Business)

Delivered by: Department of Marketing

When: 4 year, 3 module

Open to: students of one campus

Language: English

Contact hours: 30

Course Syllabus

Abstract

The Digital and Social Media Marketing course is designed for bachelor students eager to explore the dynamic landscape of online marketing and its impact on consumer behavior. Throughout the course, students will delve into various digital marketing strategies, including SEO, content marketing, email marketing, and the intricacies of social media platforms. Emphasis will be placed on understanding audience engagement, brand development, and the analytics tools necessary to measure success in digital campaigns. Through hands-on projects, case studies, and the examination of real-world examples, students will develop practical skills that prepare them for performing the tasks in this ever-evolving field. By the end of the course, participants will have a comprehensive understanding of how to effectively harness digital and social media channels to drive brand awareness and business growth.