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Course Syllabus

Bachelor 2025/2026

UX/UI analytics

Type: Compulsory course (Digital Product Management)
Delivered by: Department of Business Informatics
When: 4 year, 3 module
Open to: students of one campus
Language: English

Course Syllabus

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Abstract

By the end of this course, students will learn how to use product data and research tools to create impactful user experience solutions and influence product and business metrics. UX (User Experience) and UI (User Interface) now represent a distinct area of product analysis and work with digital communication tools. Despite the fact that the methodology and set of tools for UX/UI research are similar to traditional analytical tools, the scope of UX/UI research methods is unique, which emphasizes the relevance of this course. Upon mastering this discipline, students will be able to: calculate and analyze user behavior; identify segments and audience needs; develop a map of customer travel; use design thinking tools; choose packages of quantitative and qualitative methods to solve a problem; conduct UX testing and A/B tests; select hypotheses for testing, search for ideas, run tests and analyze errors.