Bachelor 2025/2026

Statistical Methods for Market Research

Type: Elective course (Digital Product Management)

Delivered by: Department of Business Informatics

When: 4 year, 1, 2 module

Open to: students of one campus

Language: English

Course Syllabus

Abstract

For those undertaking market research in practice, an ability to handle data is an essential skill. This course concentrates on transforming students into competent and confident users of statistical software to enable them to conduct independent data analysis by taking a more applied approach to conventional statistics. The first half of the course focuses on aspects of market research, and in the second half the emphasis is on the practical application of a variety of multivariate statistical techniques