Bachelor
2025/2026
Management and Social Media
Type:
Compulsory course (Digital Product Management)
Delivered by:
Department of Business Informatics
When:
4 year, 3 module
Open to:
students of one campus
Language:
English
ECTS credits:
4
Contact hours:
40
Course Syllabus
Abstract
The course provides an analysis of social media as multi-sided digital platforms and the distinctive ways they serve the interests of a range of stakeholders, including platform owners, users, advertisers and third parties such as start-ups and data analytic companies. The course pays due attention to how user participation is engineered to procure data on users that sustain social media as business organisations. The course combines theory and case study examples that illustrate the variety of contexts in which social media companies are active today.