Bachelor 2025/2026

International Marketing

Type: Compulsory course (Marketing and Market Analytics)

Delivered by: Department of Marketing

Where: HSE Graduate School of Business

When: 3 year, 3 module

Open to: students of one campus

Instructors: Vera Butkovskaya

Language: English

ECTS credits: 4

Contact hours: 40

Course Syllabus

Abstract

This course is designed to develop students' comprehensive understanding of international marketing in the contemporary global context. The course emphasizes practical aspects of working with international markets, cultural specificities of various regions, and adaptation of marketing strategies to local conditions. Special attention is given to modern digital tools and AI technologies in international marketing.