Bachelor 2025/2026

Statistical Methods for Market Research

Type: Compulsory course (Data Science and Business Analytics)

Delivered by: Big Data and Information Retrieval School

When: 4 year, 2, 3 module

Open to: students of one campus

Language: English

Course Syllabus

Abstract

In this course, we understand market analysis as a set of various probabilistic, statistical, econometric and stochastic methods that help to solve real applied problems. Classical approaches of data analysis do not always work properly in reality. There is a need to explore other methods (often more complex and advanced). We introduce some of such tools which can be applied in practice and, in our humble opinion, are extremely important and useful.