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Regular version of the site
Master 2025/2026

Data-driven Culture

Type: Compulsory course (Marketing)
Delivered by: Department of Marketing (Nizhny Novgorod)
When: 1 year, 3, 4 module
Open to: students of one campus
Instructors: Igor Privalov
Language: English
Contact hours: 40

Course Syllabus

Abstract

The course helps students to learn how to set analytic goals, work with data in a team, select data analysis methods, and make decisions based on data. If students know basic statistics and use Python, R, or SPSS for analysis, it helps students to better understand the course topics.