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Course Syllabus

Master 2025/2026

Marketing and Product Analytics

Type: Compulsory course (Business Development)
Delivered by: Department of Venture Management (Nizhny Novgorod)
When: 1 year, 4 module
Open to: students of one campus
Language: English

Course Syllabus

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Abstract

The course Marketing and Product analytics based on data analysis and make students collect, analyse product data, implement and track important product metrics. With help of different tools such as Google Analytics, Yandex Metric, Mixpanel, and Adobe Analytics students will be able to run the product correctly.