Master
2025/2026
Marketing
Type:
Compulsory course (Business Development)
Delivered by:
Department of Marketing (Nizhny Novgorod)
When:
1 year, 3 module
Open to:
students of all HSE University campuses
Language:
English
Course Syllabus
Abstract
Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.