Bachelor 2025/2026

Research Seminar "Marketing Communications"

Type: Compulsory course (Foreign Languages and Intercultural Business Communication)

When: 3 year, 1, 2 module

Open to: students of one campus

Instructors: Ekaterina Artyushina, Nelli Boryshneva, Marianna Korenkova

Language: English

Course Syllabus

Abstract

The discipline provides knowledge in key aspects of marketing communications, teaches to design strategies of marketing communication.The course includes topics on defining the marketing process, creating business and marketing strategy, the study of marketing environment, consumer and business buying behavior, as well studying the market segmentation, services and branding strategy, international marketing.