Bachelor 2025/2026

Contemporary Design

Type: Compulsory course (Fashion)

Delivered by: HSE Art and Design School

When: 3 year, 1, 2 module

Online hours: 80

Open to: students of all HSE University campuses

Language: English

Contact hours: 8

Course Syllabus

Abstract

The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies. Link to the course: https://openedu.ru/course/spbu/BRAND_ENG