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Regular version of the site
2025/2026

Branding and Brand-Communications

Type: Mago-Lego
Delivered by: School of Management
When: 1, 2 module
Open to: students of one campus
Language: English
Contact hours: 36

Course Syllabus

Abstract

The course is focused on creating a plan of marketing solutions related to brand management. The course involves the analysis of elements of both external and internal branding and opens up opportunities for studying a range of metrics to assess the effectiveness of brand development.