2025/2026

Business and Management in Global Context 2

Type: Minor

Delivered by: International College of Economics and Finance

Open to: students of all HSE University campuses

Language: English

Course Syllabus

Abstract

This course is designed to introduce the fundamentals of business culture, entrepreneurship, investing, management, and running a business in China and Asia. This course focuses on China, India, Japan, Asia and South East Asia (primarily Indonesia, Vietnam, Malaysia). In this course we will discuss the main issues of investment and repatriation of capital in Asia, working in FEZs and FTZs, using incentives, setting up, liquidating and relocating a business, entering China and India, using SEA countries as major outsourcing platforms, consumer sentiment in Asia, capital and labor markets, working with government agencies and associations. Particular attention will be paid to nationally specific forms of negotiation, formal and informal communication to create strong business relationships. In addition, we will analyze best and worst cases in Asian markets. In this course, we look at the nature of project and programme management, project methodologies, and what makes international projects more difficult. We look at the critical success factors, then identify the risks in major international projects, and how they can be mitigated and managed. The course assesses the long-term trends in digitising data, digitalising processes and operations, and how to compete online with digital (and non-digital) products and services. It spotlights how a bigger, holistic change process is needed. We look at different cases to illustrate digital transformation – the process by which all this can be implemented corporate wide, and internationally, to create a digital business. Business cases are used as application of theoretical concepts.