Master 2025/2026

New Media Programming and Reporting

Type: Compulsory course (Contemporary Journalism)

Delivered by: Institute of Media

When: 2 year, 2, 3 module

Open to: students of all HSE University campuses

Instructors: Иванова Наталия Анатольевна

Language: English

Course Syllabus

Abstract

As viewers’ attention shifts towards smartphones and OTT consumption it is essential to know how to produce content designed specifically for new platforms. The course intends to give basic knowledge of producing content and its strategy for algorithmic social networks (i.e. Facebook, VK, Instagram etc.) as well as longer-form videos (Youtube episodes, video series etc.) Students will be given insights into contemporary social media newsroom workflow, creative management, video preproduction and postproduction techniques, audience analytics and content targeting.