Master 2025/2026

Managing Media Communications in Sport

Type: Elective course (International Sports Management, Marketing, and Law)

Delivered by: Higher School of Law and Administration

When: 2 year, 2 module

Open to: students of one campus

Instructors: Mikhail Demin

Language: English

Course Syllabus

Abstract

Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. Today, there is demand for people skilled in Sports Communications and Media Operations. Associations and teams want specific expertise to strength and grow media bases and event organizers want to enlarge the coverage and provide best ever service for their media clients. This module will cover the primary areas of communication and media operations in sports management. Sports-specific trends in public relations will be highlighted, along with specific examples. This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting events in the world including multisport events. Participants will learn about the essentials of media operations, television production, television rights management, photo operations. At the same time valuable aspect of SMM communications will be covered. This course will also include a thorough overview of how to draft an effective press release and promote international sport events