Master 2025/2026

Branding of Tourists Attractions

Type: Compulsory course (Business Development Management)

Delivered by: School of Management

When: 2 year, 1, 2 module

Open to: students of all HSE University campuses

Instructors: Aleksandra Sazhina, Ekaterina Shestakova

Language: English

Course Syllabus

Abstract

How the brand of the cities and other locations is created? What are specifities of creation of brand? Students will learn the answers to these questions. And will investigate the brightest examples of touristic brands.