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Regular version of the site
Master 2025/2026

Branding of Tourists Attractions

Type: Compulsory course (Business Development Management)
Delivered by: School of Management
When: 2 year, 1, 2 module
Open to: students of all HSE University campuses
Language: English

Course Syllabus

Abstract

How the brand of the cities and other locations is created? What are specifities of creation of brand? Students will learn the answers to these questions. And will investigate the brightest examples of touristic brands.