HSE Publishing House

The manual is the result of the joint work of a group of specialists with extensive experience both in Russia and abroad within such areas as linguistics, marketing and content marketing. The book contains major recommendations, methods and concepts of content marketing that will help and guide the reader from a theoretical and practical point of view in creating content in his or her field of activity.
This manual is intended for undergraduate students studying within such areas as linguistics, marketing and content marketing. It can be used by a reader individually or by a teacher for individual or group work.
The teacher's book complements and expands the possibilities and modes of work with “Content Marketing: Applying Your Linguistic Creativity”manual. While the manual contains basic recommendations, methods and concepts of content marketing that will guide the reader in contentcreation within their sphere of expertise, the teacher's book provides several ways to work with the contents of the manual, as well as additional assignments depending on the chosen studying mode. The teacher's book includes answers to the tasks from the manual, their simplified versions, and completion examples.
The book can be used by a reader individually or by a teacher forindividual, group, or project work.