Бакалавриат 2024/2025

Ведение бизнеса в Европе

Статус: Курс по выбору (Управление бизнесом)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Простаков Иван Валериевич

Язык: английский

Кредиты: 4

Course Syllabus

Abstract

This course is designed to provide an overview of various aspects of doing business in Europe (EU and non-EU countries). European business plays an important role in the global economy and Europe remains one of the main FDI locations. The knowledge of European economies and specificity of its entrepreneurship allows to understand business trends and setting not only in Europe, but also in the rest of the world. The course focuses on European integration in global context, EU institutions and policies, specificity of doing business in Europe in EU and non-EU countries (sectorial policies and business practices, finance, taxation, marketing, competition, regional and cultural differences in management). The course provides analysis of country and business cases, including students group work and quiz solving.

Learning Objectives

• • To gain general knowledge of the social and economic development and current economic issues in European countries • To become familiar with many of the major industries and companies in Europe • To understand business environment and cross-cultural differences in Europe • To gain a working level of competence for understanding best practices and specificity of doing business in Europe in current geopolitical situation

Expected Learning Outcomes

• • To understand the political, social, economic, financial, and cultural context of European economies, opportunities and risks of their business environments.
• • To understand European business positioning in the global context (including Russia-EU, China-EU and US-EU relations)
• • To get knowledge of best practices of European business
• To understand the political, social, economic, financial, and cultural context of European economies, opportunities and risks of their business environments.
• • To get knowledge of best practices of European business
• To understand business environment and cross-cultural differences in Europe
• • To understand global challenges and opportunities of European business

Course Contents

• Foundations of Europe
• European Economics and Finance
• Europeanization of business management
• Marketing and non-marketing strategies in Europe.
• Competing internationally.

Assessment Elements

• Defence
  An important part of the course will be a business cases study. Students will work in groups to provide an analysis of specific business case and issues that company is facing in current time. The grade for this component of the course will be based on a presentation (including Q&A).
• Examination
  Final exam (multiple choice question + open ended question)
• Quizzes and review questions on content of lectures
  Student should demonstrate knowledge and attention to presented materials answering review questions and analyzing cases.

Interim Assessment

• 2024/2025 3rd module
  0.31 * Defence + 0.4 * Examination + 0.29 * Quizzes and review questions on content of lectures

Bibliography

Recommended Core Bibliography

• Alina Mihaela Dima. (2018). Doing Business in Europe : Economic Integration Processes, Policies, and the Business Environment. Springer.
• Matosas-López, L. (2021). The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations. Journal of Open Innovation, 7(1), 1–16. https://doi.org/10.3390/joitmc7010065

Recommended Additional Bibliography

• Doing business in Europe, Suder, G., 2008
• Handbook of research on European business and entrepreneurship : towards a theory of internationalization, , 2008
• Rewriting the rules of the European economy : an agenda for growth and shared prosperity, Stiglitz, J. E., 2020
• The European Union and China's Belt and Road : impact, engagement and competition, , 2022
• The history of European integration : a new perspective, Berend, I. T., 2016

Authors

• Prostakov Ivan Valerievich