Бакалавриат 2024/2025

Глобальная стратегия

Статус: Курс обязательный (Управление бизнесом)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 3 модуль

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Текич Аня

Язык: английский

Кредиты: 5

Course Syllabus

Abstract

The Global Strategy course equips students with the tools and knowledge needed to navigate the complexities of international business and achieve sustainable competitive advantage. This course emphasizes the critical role of innovation in designing strategies that enable companies to thrive in today’s rapidly evolving global markets. Through real-world case studies, interactive lectures, and hands-on projects, students will analyze how companies—from startups to multinationals—use innovative approaches to overcome challenges like regulatory differences, cultural diversity, and geopolitical frictions.

Learning Objectives

• The aims and objectives of the course are to provide students with: (1) a comprehensive overview of the key concepts related to strategic management in the global strategy and innovation; (2) an integrative understanding of how businesses leverage innovation to compete globally, creating value across borders.

Expected Learning Outcomes

• develop a good understanding of how businesses can operate effectively in the global context;
• develop problem-solving skills and learn how to make strategic decisions involving global contexts and diverse institutional environments;
• learn the reasons for companies’ success or failure due to their effective or ineffective global strategies including such areas as building alliances and networks, making acquisitions, growing entrepreneurial ventures, and creating and managing MNEs;
• learn how to present and articulate their ideas, write reports, and respond to opponents and critiques;
• Students will have a robust understanding of how innovation drives global competitiveness, preparing them for careers in international business, consulting, or entrepreneurship in the globally interconnected, innovation-driven economy.
• Students will have comprehensive set of knowledge and skills that will enable them to explain and critically discuss the key theoretical concepts related to global strategy and innovation.
• Students will learn how to analyse companies’ global strategies and propose future trajectories, while reflecting on potential divergence between theoretical concepts and real-world cases.
• Students will learn how to become the team players and pursue effective exchange of relevant ideas and experiences within the teams, as their members or leaders, while being ready to acquire knowledge and skills independently, creating the basis for the self-directed and autonomous life-long learning.
• Students will improve their skills of clearly presenting and unambiguously communicating the main elements of companies’ global strategies to both specialist and non-specialist audiences in English, both orally and in writing.

Course Contents

• Global Strategy and Innovation-Driven Economy
• Organizational Ambidexterity and International Competitiveness
• Global Economy and Open Innovation
• Global Hubs as Engines for International Growth
• Value Appropriation Across Borders
• Reverse Innovation and Emerging Markets
• Sustainable Strategies for Global Expansion
• Global Disruptions and Neointernationalization

Assessment Elements

• Team project 1
  During the seminars, students will engage in project-based tasks focused on different aspects of the course content. There will be five tasks in total, each carrying a maximum of 12 points. The overall evaluation will consider the quality of data and the rigor of analysis, the knowledge of the subject matter, and the effectiveness of the presentation. Active participation in seminars is crucial for completing the tasks successfully. Students who do not attend seminars cannot be graded for team project work.
• Exam
  The exam is based on the set of 20 multiple-choice questions, each carrying 2 points.
• Team project 2
  During the seminars, students will engage in project-based tasks focused on different aspects of the course content. There will be five tasks in total, each carrying a maximum of 12 points. The overall evaluation will consider the quality of data and the rigor of analysis, the knowledge of the subject matter, and the effectiveness of the presentation. Active participation in seminars is crucial for completing the tasks successfully. Students who do not attend seminars cannot be graded for team project work.
• Team project 3
  During the seminars, students will engage in project-based tasks focused on different aspects of the course content. There will be five tasks in total, each carrying a maximum of 12 points. The overall evaluation will consider the quality of data and the rigor of analysis, the knowledge of the subject matter, and the effectiveness of the presentation. Active participation in seminars is crucial for completing the tasks successfully. Students who do not attend seminars cannot be graded for team project work.
• Team project 4
  During the seminars, students will engage in project-based tasks focused on different aspects of the course content. There will be five tasks in total, each carrying a maximum of 12 points. The overall evaluation will consider the quality of data and the rigor of analysis, the knowledge of the subject matter, and the effectiveness of the presentation. Active participation in seminars is crucial for completing the tasks successfully. Students who do not attend seminars cannot be graded for team project work.
• Team project 5
  During the seminars, students will engage in project-based tasks focused on different aspects of the course content. There will be five tasks in total, each carrying a maximum of 12 points. The overall evaluation will consider the quality of data and the rigor of analysis, the knowledge of the subject matter, and the effectiveness of the presentation. Active participation in seminars is crucial for completing the tasks successfully. Students who do not attend seminars cannot be graded for team project work.

Interim Assessment

• 2024/2025 3rd module
  0.4 * Exam + 0.12 * Team project 1 + 0.12 * Team project 2 + 0.12 * Team project 3 + 0.12 * Team project 4 + 0.12 * Team project 5

Bibliography

Recommended Core Bibliography

• Gooderham, P. N., Grøgaard, B., & Foss, K. (2019). Global Strategy and Management : Theory and Practice (Vol. 2nd edition). Cheltenham, UK: Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2142768
• Jain, V. K. (2016). Global Strategy : Competing in the Connected Economy. New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1286919
• The responsive global organization : new insights from global strategy and international business, , 2017

Recommended Additional Bibliography

• Andrew Inkpen, & Kannan Ramaswamy. (2006). Global Strategy : Creating and Sustaining Advantage Across Borders. Oxford University Press.
• Cases about redefining global strategy, Ghemawat, P., 2011
• Ghemawat, P. (2007). Redefining Global Strategy : Crossing Borders in a World Where Differences Still Matter. Harvard Business Review Press.
• Global strategy and organization, Gupta, A. K., 2004
• Global strategy, Peng, M. W., 2006
• Meyer, K. E., & Estrin, S. (2014). Local Context and Global Strategy: Extending the Integration Responsiveness Framework to Subsidiary Strategy. Global Strategy Journal, 4(1), 1–19. https://doi.org/10.1111/j.2042-5805.2013.01071.x

Authors

• Tekich Ania