2026/2027
Особенности деловой среды в странах Юго-Восточной Азии
ID 1021002
Статус:
Майнор
Кто читает:
Департамент зарубежного регионоведения
Где читается:
Факультет мировой экономики и мировой политики
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Кредиты:
5
Контактные часы:
76
Course Syllabus
Abstract
The course is designed to develop an advanced understanding of current and emerging trends of in Southeast Asia’s business milieu through an extensive and interactive training. The curriculum includes an in-depth consideration of ten member states of the Association of Southeast Asian Nations (ASEAN), excluding East Timor. The ultimate purpose of the course is to encourage students to grasp the complex business interactions in Southeast Asia through interactive discussions and critical thinking. The Reading List is comprised of selected monographs, journal articles and on-line publications aimed to provide students with an in-depth, comprehensive and intellectually-provoking analysis of topics under consideration. With a course of time, the list is intended to be supplemented with more papers in specific subfields.
Learning Objectives
- To develop a systematic understanding of the state-business relationship model in ASEAN countries, including the mechanisms of economic modernization, primary corporate lobbying venues, and the impact of political processes on business decision-making.
- To acquire the skills to analyze the market environment at the micro-level: identifying the characteristics of local companies (with a focus on MSMEs), consumer sentiment trends, and the level of digitalization to pinpoint promising export niches.
- To master practical tools for assessing market entry strategies into Southeast Asia, including the selection of investment forms, analysis of sectors with the highest export potential, and understanding the specific regulations governing labor relations.
- To develop the ability to integrate knowledge of the business environment to formulate tailored business strategies and management decisions that account for the cultural, legal, and economic specificities of all ten ASEAN member states.
- To develop a systematic understanding of the state-business relationship model in ASEAN countries, including the mechanisms of economic modernization and major corporate lobbying venues;
- To acquire the skills to analyze the market environment at the micro-level: identifying the characteristics of local companies (with a focus on MSMEs);
- To master practical skills for assessing market entry strategies in Southeast Asia, including by means of digital tools;
- To develop the ability to integrate knowledge of the business environment to formulate tailored business strategies and management decisions that account for the cultural, legal, and economic specificities of ASEAN countries;
- To obtain good debate and presentation skills.
Expected Learning Outcomes
- Understand the specifics of Southeast Asia as a doing business area;
- Broaden their professional horizons on the business-related processes in Southeast Asia through the prism of regional and inter-country trends;
- Model various scenarios of market entry into ASEAN and its member states;
- Resolve conceptual and practical issues relevant to market entry in Southeast Asia and doing business there;
- Prepare research papers on topics relevant to doing business in Southeast Asia.
Course Contents
- Topic 1. Southeast Asia as a Doing Business Area
- Topic 2. Brand-Building and Retail Development Trends in Southeast Asia. Major Marketplaces in Southeast Asia
- Topic 3. Trans-Boundary Institutions of Business Cooperation in Southeast Asia
- Topic 4. Business Angels in Southeast Asia
- Topic 5. The Intra-Country Dimension
Assessment Elements
- Engagement in discussions during seminarsStudents are required to participate in discussions during seminar classes. These discussions include answering the lecturer’s questions about the assigned reading materials, as well as asking questions and providing feedback on other students’ presentations.
- Mini-project (presentation No.1)During the course, students carry out a single mini-project consisting of three consecutive presentations. The project can be completed individually or in pairs. Each presentation lasts 10–15 minutes. If the project is done in pairs, each student is evaluated individually. In the first stage, students select a specific ASEAN country and an industry sector with the highest export potential for Russian business. They are required to conduct a PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) and justify their choice based on macroeconomic indicators, investment climate, and political stability. The outcome is a clear rationale for "why this country and this sector".
- Mini-project (presentation No.2)The second stage focuses on a detailed study of the chosen sector: market structure, key players (including MSMEs), consumer trends, digitalization level, and regulatory barriers (labor laws, local content requirements, IP protection). Students identify partnership opportunities and assess threats from local competitors, as well as determine which digital initiatives could be leveraged for market entry.
- Mini-project (presentation No.3)The final presentation synthesises all previous analyses to develop a comprehensive market entry strategy. Students propose the optimal legal form of presence (joint venture, subsidiary, licensing, etc.), a risk management framework, a tailored marketing plan, and HR policies that account for cross-cultural specifics. Concrete recommendations for Russian companies are provided, including entry stages, budget estimates, and key performance indicators.
- TestThe test consists of 20 multiple‑choice questions (single correct answer out of four options). The questions cover all topics of the course and assess knowledge of key facts, state‑business interaction models, digital transformation specifics, market structures, entry strategies, and labour relations in ASEAN countries. Time allowed – 30 minutes. Maximum score – 10 points (0.5 points per correct answer). The test is administered at the end of the course as a final assessment element.
Interim Assessment
- 2026/2027 2nd module0.2 * Mini-project (presentation No.2) + 0.3 * Mini-project (presentation No.3) + 0.2 * Test + 0.1 * Engagement in discussions during seminars + 0.2 * Mini-project (presentation No.1)
