Бакалавриат
2026/2027
Международный бизнес
Статус:
Курс обязательный (Маркетинг и рыночная аналитика)
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 4 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Шапошников Сергей Вячеславович
Язык:
английский
Кредиты:
3
Контактные часы:
36
Course Syllabus
Abstract
The course introduces students to the key dimensions and distinctive features of conducting business in a global context. It covers a broad range of topics, from globalization processes and theories of international trade to the role of governments in regulating international business activities and the functioning of the global monetary and financial system. Particular attention is paid to the impact of cultural differences on business practices and managerial decision-making, as well as to different forms of international business organization and foreign market entry strategies. The course examines the institutional diversity of the global economy, including differences in political and legal systems, taxation, tariffs, exchange-rate regimes, and business practices across countries. Students explore major modes of conducting international business and cross-border operations, including exporting and importing, foreign direct investment (FDI), joint ventures, strategic alliances, franchising, and outsourcing. A separate part of the course focuses on the role of strategy and organizational structures in multinational enterprises (MNEs), as well as on the assessment of market opportunities in a globally competitive environment. The course also addresses key aspects of international marketing, international human resource management, financial management, and logistics in a multinational context. Finally, the course examines the role and significance of regional economic integration arrangements, including the European Union (EU), the Association of Southeast Asian Nations (ASEAN), and the United States–Mexico–Canada Agreement (USMCA), as well as other forms of regional economic integration.
Learning Objectives
- To provide students with a fundamental understanding of the nature, institutions, and mechanisms of international business, as well as globalization processes and their impact on firms and countries.
- To develop an understanding of the political, legal, economic, and cultural factors that shape business practices across different countries and regions.
- To develop students’ ability to analyze the international business environment, including trade and investment flows, global monetary and financial systems, and key trends such as digitalization, innovation, and sustainable development.
- To develop the ability to evaluate multinational enterprises’ strategies, foreign market entry modes, organizational structures, and international management practices.
- To develop students’ ability to apply theoretical concepts and frameworks (including trade, institutional, cultural, and strategic perspectives) to analyze real-world business situations and develop practical solutions.
- To develop teamwork skills, cross-cultural negotiation competencies, and the ability to present analytical findings effectively in both oral and written form.
- To develop professional competencies in international marketing, human resource management, logistics, and corporate social responsibility.
- To foster critical thinking in assessing contemporary challenges in international business and the ability to develop adaptive strategies under conditions of global uncertainty.
Expected Learning Outcomes
- Explain the nature of international business and identify the major forms of global business activity.
- Understand key theories of international trade and investment and apply them to the analysis of real-world business situations.
- Analyze the impact of political and legal factors on international business and assess the associated risks.
- Apply major frameworks of cultural differences to cross-cultural negotiations and the management of international teams.
- Understand the fundamentals of international finance and analyze foreign exchange risks.
- Identify the major foreign market entry modes and justify the choice of an appropriate entry strategy.
- Adapt marketing strategies to foreign markets and analyze differences in consumer behavior across countries.
- Understand the key characteristics of human resource management in multinational enterprises and address issues related to expatriation and employee adaptation.
- Analyze international supply chains and propose measures to improve their efficiency and resilience.
- Understand the role of corporate social responsibility (CSR) and integrate sustainability considerations into corporate strategy.
- Identify different forms of regional economic integration and analyze their implications for international business.
- Identify and assess the impact of digitalization, sanctions, and innovation on international business.
Course Contents
- Introduction to International Business
- Theories of International Trade and Investment
- Political and Legal Environment of International Business
- Cultural Factors in International Business
- Financial and Foreign Exchange Environment of International Business
- International Business Modes and Strategies
- International Marketing
- International Human Resource Management
- Global Production, Supply Chain, and Logistics Systems
- Corporate Social Responsibility and Sustainability
- Regional Economic Integration
- Contemporary Trends and Challenges in International Business
Assessment Elements
- Lecture AttendanceAttendance at lectures is mandatory and is monitored throughout the course. Students who join a lecture 15 minutes or more after the scheduled start time will be considered absent, and attendance for that lecture will not be counted. To receive points for the attendance component, students must attend at least 60% of all scheduled lectures. If a student attends less than 60% of the lectures, the final score for the attendance component will be 0 points. Absences due to valid documented reasons, including illness confirmed by an official medical certificate or participation in official HSE University activities, are not counted as missed lectures.
- Seminar assignment and participationDuring each seminar (6 seminars in total), students who are present will be divided randomly into teams (up to 5 students) and will receive a seminar-specific assignment related to the topics and concepts covered in the corresponding lectures. The specific assignment, case, company, country, managerial problem, and analytical questions will be provided by the instructor during the seminar. Depending on the topic, assignments may involve the analysis of a company, country, industry, international management challenge, cross-cultural situation, strategic decision, organizational problem, or other relevant managerial issue. Students will be expected to apply relevant international management theories, concepts, and analytical frameworks covered in the lectures to the assigned problem. Tasks may require students to analyze the situation, identify key managerial challenges, evaluate alternative courses of action, develop recommendations, and justify their decisions using relevant theoretical concepts and available evidence. Students work on the assignment during the seminar and present and/or discuss their analysis and recommendations as instructed by the instructor. The format, scope, time available, and specific requirements may vary depending on the seminar topic. Seminar assignments are designed to assess students’ ability to apply theoretical knowledge to practical international management problems, work effectively in teams, think critically, and communicate and defend managerial recommendations. IMPORTANT- The use of electronic devices, including laptops, tablets, smartphones, and smartwatches, is not permitted during seminar assignments, unless explicitly authorized by the instructor for a specific task. Students must remain in the team assigned to them by the instructor for the entire seminar activity. Moving between teams, changing teams, or joining another team without the instructor’s permission is not permitted. Students must attend seminars with the group assigned to them according to their official timetable. Attending a seminar with another group without prior authorization from the instructor is not permitted, and participation or assignments completed with another group will not be counted for assessment purposes.
- Final ExamThe Final Exam is conducted online in written form with mandatory proctoring and is designed to assess students’ comprehensive understanding of the key topics, concepts, and frameworks covered in the course. The Final Exam is a blocking assessment component. Students must obtain at least 40% of the maximum possible exam score to pass the course. If a student receives less than 40% of the maximum possible score on the Final Exam, the exam is considered failed, regardless of the student’s performance in other assessment components, and the student is required to retake the Final Exam in accordance with HSE University regulations.
Interim Assessment
- 2026/2027 4th module0.1 * Lecture Attendance + 0.4 * Seminar assignment and participation + 0.5 * Final Exam
Bibliography
Recommended Core Bibliography
- 9781260590920 - Charles Hill - ISE Ebook for Hill International Business - 2020 - McGraw Hill - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2947576 - nlebk - 2947576
- Global business : strategy in context, Willcocks, L. P., 2021
Recommended Additional Bibliography
- Management : global edition, Robbins, S. P., 2021