Бакалавриат
2026/2027
Международный бизнес
Статус:
Курс обязательный (Управление бизнесом)
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 4 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
36
Course Syllabus
Abstract
Why do some companies thrive abroad while others fail spectacularly? This course on International Business explores how firms navigate globalization by understanding entry modes, institutions, strategy, and core functions rather than just geography and distance. We begin with the dynamics of (de)globalization, examining how shifting value chains, digital platforms, and geopolitical tensions create opportunities and risks for firms. We then move directly to the practical question of how to enter foreign markets, comparing key modes of entry (exporting, licensing, franchising, FDI) and practicing their selection in seminars through an in-class OLI-based pitch.
Next, we analyze how formal institutions (political, legal, economic systems, trade and investment regimes, regional integration) and informal institutions (national culture, norms, values, ethics, CSR expectations) shape international business decisions. In seminars, teams compare two countries as potential host markets on these institutional dimensions and present integrated recommendations.
Building on this, we examine international business strategy and organization, focusing on the fit between global strategies and organizational structures, and then zoom in on IB functions—global R&D, operations, marketing, and HR—and how they must align with strategy and country context.
The course culminates in a team foreign market entry strategy project, where students design a coherent entry plan for a specific company and country, including strategy–organization–function fit and a 3-year expansion roadmap.
A final multiple-choice exam assesses students’ mastery of core concepts and frameworks across all blocks.